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Negotiating for Success
Obtain the tools necessary to leave the bargaining table a winner — and avoid costly legal battles later. The guide also includes information on using facilitation, mediation and arbitration to solve conflicts.
Generating Free Publicity
Marketing your business need not be expensive. From forums to blogs to press releases, learn the tricks of the trade when it comes to establishing yourself as an expert and obtaining free publicity for your small business.
Driving People to Your Web Site
Even the best Web sites are useless if people can't find them quickly and easily. Learn key, often inexpensive techniques to driving people to your Web site in droves and inspire them to make purchases while there.
Turning New Customers Into Returning Customers
Ignoring current customers while trying to obtain new ones is like filling a bucket that has a hole in the bottom. Learn how to retain your current customers without compromising your “new customer” goals.
Effective Networking
The deciding factor in many purchases is often the buyer’s personal relationship to the seller. Learn how to make the personal connections necessary to drive customers to your business – not the competition.