CHARLOTTE, NC – David J. Meyers, the President and CEO of Microban International, will speak at the monthly Business Leaders Breakfast on Thursday, June 11, 2009 at the Doubletree Suites – South Park, 6300 Morrison Boulevard, Charlotte. The event is presented by Business Leader Media.

David Meyers serves as the President and Chief Executive Officer of Microban. Prior to his appointment in July 2006, he was the Managing Director of Stonebridge Consulting Group, a firm focused on helping large companies grow. Before forming Stonebridge, he was Vice President of Marketing and Strategy at IBM for their $15 billion Server division.

Earlier in David’s career, he was a consultant with McKinsey & Company and was Senior Vice President at Stokely U.S.A. and Fletcher Challenge Canada. David is on the Advisory Board of BlueStar Capital Management.

He received his B.A. in Economics and an MBA in Marketing from the University of Wisconsin – Madison.

The event begins at 7:30 a.m. and there will be opportunities for networking with the speaker and guests before and after the event. Seating is limited.

To reserve a seat, please signup online at www.businessleader.com/charlotte-blb.

Speakers for the 2009 Charlotte Business Leaders Breakfast include:

Event Recap:

 

As the President and CEO of Microban International, David Meyers has seen some exciting changes in the business world, and he’s learned throughout his years in the industry that people and principles always come first. At the Business Leaders Breakfast on June 11th, at the Doubletree Suites in SouthPark, Meyers gave a talk entitled “How to Ensure Business Strategies are Executed with Excellence.”

David Meyers’ business background includes a wide range of experiences with diverse companies. From serving as managing director of the small startup Stonebridge Consulting Group to vice president at IBM and senior vice president at Fletcher Challenge, Meyers has instituted his own principled brand of leadership with each endeavor. Today, he leads Microban International, the global leader in built-in antimicrobial protection. The company leverages a breadth of antimicrobial technologies to engineer custom disinfecting solutions designed to meet the specific needs of a wide range of consumer, building, food service, textile and health care products. A host of companies such as Whirlpool, Bissell and Sunbeam use Microban technology to improve and differentiate their products – more than 800 products from 200 companies benefit from the company’s knowledge.

“Microban creates value for its partners by improving product quality, differentiating a brand in a meaningful way, and providing a business strategy alternative,” said Meyers. “And as we do that, the Microban brand awareness continues to grow rapidly.” That brand awareness is quickly approaching the level of other established, leading ingredient brands such as Lycra and Intel. Leveraging Mircroban, Meyers noted, can help companies with market share, price, distribution and product mix. Ingredient branding is one area where companies can utilize improved approaches and strategies to achieve their goals and is a very low cost, low risk, high impact strategy.

“Microban provides a turnkey, ingredient branding solution that ranges from a technical solution through the use of the Microban brand,” he said. Through a rather conventional planning process, Microban employs three elements to ensure that business plans are executed with excellence: culture, staff and systems. Three of Meyers tenets:

- A company’s culture is underrated and far more powerful than most people believe.
- The type of people a company hires – beyond their technical capabilities – makes a big difference.
- The systems in a company drive behavior, almost invisibly.

Microban continues to execute all three areas with excellence, ensuring its success now and in the years to come.